Puma Suede Elemental Platform

Puma Suede Elemental Platform

Focusing on the entire funnel leading up to a product download and not just the product itself, is as important as the efforts taken to improve retention of a product. This is one of the approaches that the Websites team at Mozilla is taking to improve and support our products.

Puma Suede Elemental Platform

5. updated style to our responsive Mozilla style guide

1. reduced the number of steps to download

already up to date, that they wanted a fresh copy of the browser, or a

An important part of testing is not Puma Suede Classic Wine Tasting

2. simplified number of actions displayed on page and reduced distractions to funnel user directly to download (ie: no link to Fx for Android or other products displayed)

Puma Suede Elemental Platform

Puma Suede Elemental Platform

4. significantly faster page load time

Puma Suede Elemental Platform

Across the top 3 browsers, we saw a 14% download conversion improvement.

Though a relatively simple page, we were able to make number of changes across visual design, interaction, technical improvements and overall user experience that had substantial results. How did we do this?

Puma Suede Elemental Platform

further attention. For instance, we learned that large percentage of

What did we change?

Time to be able to interact: 46% decreaseTime to load page content: 71% decreaseTime to execute JavaScript: 35% decrease[ To see more stats, and learn about our A/B testing process, stay tuned for a post from Chris More. ]

exposing interesting facts about our users and issues that may need

user is not aware that we run silent updates, that they are not aware that their version of Firefox is


3. focus on our product the last page design did not Puma X Fenty Rihanna Creepers

display visuals that focused on the product, but focused more on Mozilla community.

Across all browsers and operating systems, we saw an average of a 4% improvement.

Based on common interaction patterns, what we know about how users respond to pages that "feel" responsive to their actions, as well as minimizing distraction, we were able to make many initial design decisions. To validate the more subjective changes, such as button placement, button style, and animations, we ran A/B tests using Google Analytics Content Experiments.

Puma Suede Elemental Platform

number of other possibilities. This is just one of the interesting things we learned that we are looking into for further Puma Suede Platform

Puma Suede Elemental Platform

We recently designed, tested, and released a new version of our our primary download page for Firefox for Desktop. In our tests, we improved the download conversion rate of the top 3 non Firefox browsers by over 12%! This alone results in millions of additional downloads annually.

users downloading Firefox already have Firefox. This could mean that the

just validating our work, but

´╗┐Millions of new downloads

To experience the inline page interaction yourself, visit the Firefox for Desktop download page. However, some of the other changes were more subjective and required testing and validation before releasing to 100% of our users.

A few stats:

Puma Suede Elemental Platform

Considerable improvements to page load Puma Suede Elemental Platform time:

6. inline page interaction that responds immediately to the user's request for download, resulting in no page refresh for confirmation and installation instructions.

Old experience includes page refresh:

This is where the majority of our desktop browser downloads are initiated. For instance, if the user searches for "Firefox", "Mozilla Firefox", or "download Firefox" from a desktop browser, the /new URL is the top search result.

Given the success of these tests, we were very confident in releasing the new experience to all of our users. Our initial improvements to the /new page and download funnel are just the beginning. We will also continue to test improvement possibilities, such as the style of the download button, to learn more about our users and improve the performance of the download funnel.

Puma Suede Elemental Platform

Puma Suede Elemental Platform

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